Synopses & Reviews
The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.
About the Author
'Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.'
Table of Contents
Part I. The Nature and Function of Mass Communication SystemsChapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: The Historical and Cultural Context Part II. The Print MediaChapter 4: Newspapers Chapter 5: Magazines Chapter 6: Book Publishing Part III. The Electronic MediaChapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: Computers and the Internet Part IV. Specific Media ProfessionsChapter 12: News Gathering and Reporting Chapter 13: Public Relations Chapter 14: The Structure of the Advertising Industry Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V. ImpactChapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication