Synopses & Reviews
Today "s tech-driven publishing landscape offers exciting new opportunities but new rules apply. The Elements of Internet Style is the first authoritative guide to accept and embrace the realities of creating content for readers who are too busy and skeptical to tolerate the mediocre, unclear, or irrelevant. Writers, editors, publishers, teachers--everyone who creates content in any medium or coaches others--will find advice for reaching and truly engaging today "s demanding information-seekers. Written by publishing pros, social-networking consultants, and media analysts and trainers, this guide covers: New technologies driving the future of publishing New audience expectations across media Principles of readability, hierarchy, and flow The paramount importance of quality control Aids to accessibility, comprehension, and navigation How to make good editorial decisions when there "s no precedent or authority An assessment of electronic versus printed books Using e-forums effectively Creating your own style guide Audiences who think C U L8R makes perfect sense don "t want to be hit over the head with rules only editors understand or notice. The Elements of Internet Style is a must-have for everyone who cares about delivering value to today "s readers.
Synopsis
Learn the rules of today’s tech-driven publishing landscape!
The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age.
It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.
Synopsis
EEI Press is the trade-publishing division of EEI Communications, the oldest full-service "publishing think tank" on the East Coast. EEI Press publishes handbooks and textbooks on the industry, as well as its newsletter, The Editorial Eye. EEI Press is based in Alexandria, Virginia.
Table of Contents
The new publishing landscape and lexicon -- Creating valuable content : the Internet influence -- Connecting with tomorrow's readers, customers, and colleagues -- Understanding what Web 2.0 means for editors and writers -- Listening to people talk : how conversational media works -- Shaping information for its users : the pursuit of usefulness -- Web style : writing, organizing, editing -- The rules used to matter. What now? -- You've got a style of your own -- New usage : adventuresome, troublesome, or tiresome? -- Coda : the future of the book.