Synopses & Reviews
Judy Allen is one of the world’s leading authorities on event design and planning and the author of eight books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for
Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for
Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to elicit specific guest responses, Allen has worked closely with corporate CEOs, CFOs, presidents and their executive staff around the globe to craft, implement and oversee their corporate and social business events. Allen has shown industry leaders how to use the D.R.I.V.E. principle outlined in this book to set, maximize, meet and exceed their company objectives, drive business growth and ensure they made the return they were looking for on their investment.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events range from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new car product launches and involve high-tech stage and show production. Allen’s international business experience includes the corporate and non-profit sectors and encompasses a wide variety of industries, including financial services, automotive, insurance, pharmaceutical, manufacturing, retail, fashion, telecommunication, entertainment, hospitality and public relations.
Praise for The Executive’s Guide toCorporate Events and Business Entertaining
"A goldmine of insight and instruction. Anyone planning any type of business event, large or small, must have a copy of this book!"
—Lisa K. Altizer, Marketing Director, Mercer Mall, West Virginia
"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
—David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals
"Intelligent planning and thorough execution are the keys to success for any corporate function. Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
—Zeke Adkins, Co-founder, Luggage Forward
"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
—Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.
Synopsis
So, you’ve been volunteered as the person in your company responsible for organizing the big event to launch a new product, a party to wow potential clients, or the perfect trade show exhibit to develop new business. Now what do you do?
More and more businesses, large and small, are using events as key sales and marketing tools to produce results. And often, the person in charge of making them happen is from within the organization—a manager or executive like you who doesn’t know where to start, let alone how to get the best results from an event.
Well-planned events can enhance your corporate or brand image, build customer loyalty, reward employees, improve teamwork, and drive business growth. But corporate events and business entertaining not designed with care can seriously damage a company’s reputation. Executing any event flawlessly is hard enough, but how do you make sure it accomplishes corporate goals and strategy? And, just as importantly, how do you make sure you don’t screw up?
The Executive’s Guide to Corporate Events and Business Entertaining to the rescue. Whether you or members of your staff are planning a function in-house or using the services of a professional event planner, this book will tell you everything you need to know about choosing and using any type of event to its full potential.
- Explains how to choose the type of event that will best accomplish your corporate objectives.
- Shares expert advice on how to plan and execute polished and professional business functions.
- Introduces the D.R.I.V.E. creative design and organizational process to help you propel business growth and outperform your competition.
- Covers what you need to consider before planning a function, how to develop a realistic budget, review proposals, and get the biggest return from your investment in any event.
- Points out how to spot controversial or inappropriate spending, the importance of sign-offs, and other red-flag areas that could damage your company’s reputation or even put it at financial or legal risk.
- Includes how to establish spending guidelines and policies on employee conduct at company functions.
- Shows you how to measure and evaluate the success of your business events.
No matter what type of event you’re in charge of planning—a conference, trade show, business meeting, product launch, executive retreat, gala fundraiser, award presentation, client appreciation function, or any other—The Executive’s Guide to Corporate Events and Business Entertaining offers expert tips, techniques, and advice that will help you organize flawless events that meet company objectives and produce outstanding results.
Synopsis
So, you’ ve been volunteered as the person in your company responsible for organizing the big event to launch a new product, a party to wow potential clients, or the perfect trade show exhibit to develop new business. Now what do you do?
More and more businesses, large and small, are using events as key sales and marketing tools to produce results. And often, the person in charge of making them happen is from within the organization— a manager or executive like you who doesn’ t know where to start, let alone how to get the best results from an event.
Well-planned events can enhance your corporate or brand image, build customer loyalty, reward employees, improve teamwork, and drive business growth. But corporate events and business entertaining not designed with care can seriously damage a company’ s reputation. Executing any event flawlessly is hard enough, but how do you make sure it accomplishes corporate goals and strategy? And, just as importantly, how do you make sure you don’ t screw up?
"The Executive’ s Guide to Corporate Events and Business Entertaining" to the rescue. Whether you or members of your staff are planning a function in-house or using the services of a professional event planner, this book will tell you everything you need to know about choosing and using any type of event to its full potential. Explains how to choose the type of event that will best accomplish your corporate objectives. Shares expert advice on how to plan and execute polished and professional business functions. Introduces the D.R.I.V.E. creative design and organizational process to help you propel business growth and outperform your competition. Coverswhat you need to consider before planning a function, how to develop a realistic budget, review proposals, and get the biggest return from your investment in any event. Points out how to spot controversial or inappropriate spending, the importance of sign-offs, and other red-flag areas that could damage your company’ s reputation or even put it at financial or legal risk. Includes how to establish spending guidelines and policies on employee conduct at company functions. Shows you how to measure and evaluate the success of your business events.
No matter what type of event you’ re in charge of planning— a conference, trade show, business meeting, product launch, executive retreat, gala fundraiser, award presentation, client appreciation function, or any other— "The Executive’ s Guide to Corporate Events and Business Entertaining" offers expert tips, techniques, and advice that will help you organize flawless events that meet company objectives and produce outstanding results.
Synopsis
An industry expert shows readers how to get the best return on investment from corporate eventsCorporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.
Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining.
The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.
Synopsis
Praise for The Executive’s Guide to Corporate Events and Business Entertaining"A goldmine of insight and instruction. Anyone planning any type of business event, large or small, must have a copy of this book!"
—Lisa K. Altizer, Marketing Director, Mercer Mall, West Virginia
"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
—David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals
"Intelligent planning and thorough execution are the keys to success for any corporate function. Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
—Zeke Adkins, Co-founder, Luggage Forward
"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
—Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.
About the Author
Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives.
Table of Contents
Acknowledgments.
Preface.
Chapter One. The Evolution of Business Functions and the Ways They can Be Used to Successfully Drive Business Growth.
Section 1: Traditional Business Functions: What They Are and the Returns They Can Bring.
Section 2. Advanced Business Functions: What They Are and the Returns they Can Bring.
Chapter Two. How to Qualify Your Company Objectives for a Proposed Business Function.
Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives.
Section 1. Traditional Business Functions.
Section 2. Advanced Business Functions.
Chapter Four. Taking Stock and Planning Ahead.
Chapter Five. Spending Your Company's Dollars Where They Matter Most.
Chapter Six. Identifying Potential Landmines.
Chapter Seven. Protecting Yourself and Your Company from Red-Flag Areas.
Chapter Eight. Benefiting from a Competitive Analysis.
Chapter Nine. Exceeding Expectations Through Execution.
Chapter Ten. Establishing Codes of Conduct and Setting Company Standards.
Chapter Eleven. Tracking and Analysing Your Results.
Conclusion.
Appendix.
Index.