Synopses & Reviews
The globalization of business has ended "corporate colonialism" in international commerce, and out of this has emerged what the author calls the "global corporation." Differing in many important ways from the now obsolete "multinational corporation" it is replacing, the global corporation is actually a network of independent entrepreneurs, liberated from the control of headquarters, and thus able to implement a new vision of the overall enterprise, its competitive strategies, and how it coordinates and communicates within itself. The author carefully delineates the subtle distinctions among concepts that are often taken, mistakenly, as synonyms for globalization, such as multinationalization, and elicits the implications these distinctions have for the management of international business.
Synopsis
Delineates subtle distinctions among concepts that are often taken as synonymous, such as globalization, multinationalization, multinational corporation, and global corporation, and elicits their implications for international business management.
About the Author
PANOS MOURDOUKOUTAS is Professor of Economics at Long Island University, New York, where he teaches and conducts research on the Japanese and Asian economies.
Table of Contents
Introduction
The Transformation of the World Economy
From the Multinational to the Global Market
From the Multinational Corporation to the Global Corporation
The Portrait of the Global Corporation
Vision
Competitive Strategy
Coordination
Communication
Incentives
Summary and Conclusions
Index