In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients.
The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.
This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.
Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.
Foreword Part One New innovation 1.1 New innovation/the innovation systemBirgitte Andersen, Big Innovation Centre 1.2 New routes to innovation
Jessica Griffiths and Matthew Durdy, Cell Therapy Catapult 1.3 The evolving role of universities as innovation hubs
Neale Daniel, University of Sheffield 1.4 The IP framework
Rosa Wilkinson, Intellectual Property Office Part Two Innovation premium 2.1 Finding new value
Steve Evans, Institute of Industrial Sustainability 2.2 Innovation that pays off
Mike Faers, Food Innovations Solutions 2.3 Harnessing technology
Richard Brook and Jane Gate, Association of Independent Research and Technology Organizations 2.4 Taking a lead in innovation
John Sorsby, Sheffield Hallam University 2.5 Technology credits
Guy Paterson, Equinox Innovations Part Three How innovation is changing 3.1 Open innovation collaboration
Christi Mitchell, Highbury Ltd 3.2 Digital media
Peter Matthews, Nucleus 3.3 The market for ideas
Christian Bunke, Basck 3.4 IP as a business asset
Simon Mounteney, Marks & Clerk Consulting LLP Part Four Innovation techniques 4.1 Knowledge and technology transfer
Douglas Robertson, PraxisUnico 4.2 Outsourcing innovation
Mike Faers, Food Innovation Solutions 4.3 Challenge-led innovation
David Rhodes, Public Health England 4.4 Design thinking
Graham Grant, Robert Gordon University 4.5 Crowdsourcing
Paul Sloane, Destination Innovation 4.6 Emergent technologies
Ilya Kazi, Mathys & Squire Part Five Research models 5.1 How to engage with the research base
David Doherty, National Centre for Universities and Business 5.2 Knowledge Transfer Partnerships
Allison Reith 5.3 Working with research institutes
Emma Fadlon, The Pirbright Institute 5.4 Financial support for research
William Garvey, Leyton UK and Ireland 5.5 Research collaborations
Simon Portman, Marks & Clerk Solicitors LLP 5.6 Innovation and research - the role of the research councils Part Six Innovative capability 6.1 Six steps to successful innovation
Richard Brook and Jane Gate, Association of Independent Research and Technology Organizations 6.2 Innovation that works
Mike Faers, Food Innovation Solutions 6.3 Inventor reward and recognition
Donal OConnell, Chawton Innovation Services Part Seven Collaborations and partnerships 7.1 Open innovation, exits and how to work with a corporate
David Park and Sarah Gaunt, Eminate
7.2 Realizing open innovation
Paul Rogers and Bill Primrose, Ithaka Life Sciences Ltd 7.3 How to scan, bring in and de-risk ideas
David Park and Sarah Gaunt, Eminate Part Eight Ready for market 8.1 The innovation process
Steve Spruce, The Centre of Process Innovation 8.2 Customers before products, before profits
Peter White, YTKO Part Nine Competitive position 9.1 The role of information in innovation
Katy Wood, Minesoft 9.2 Patent landscaping
Dean Parry, Patent Seekers 9.3 Freedom to commercialize
Nicola Baker-Munton and Hannah Kendall, Stratagem IPM 9.4 Risks, losses, liabilities and indemnities
Matthew R Hogg, Liberty International Underwriters 9.5 Options for taking action
Patrick Cantrill, Walker Morris Part Ten Early-stage ventures 10.1 From start-up to first round
Adrian Burden, Key IQ Ltd, and Mark Yeadon, Yeadon IP Ltd 10.2 Building and scaling a commercial platform
Mike Herd, Sussex Innovation Centre 10.3 Ideas in the incubatorDavid Gill, St Johns Innovation Centre 10.4 Finding the right revenue model for your IPSarah Boxall, Boxall IPM Ltd 10.5 Leveraging IP for tech start-upsGerard Chandrahasen, Rational IP Ltd Part Eleven IP fit for purpose 11.1 Value-for-money IP
Matthew Smith, Mewburn Ellis 11.2 A combination of rights
Sarah Boxall, Boxall IPM Ltd 11.3 Broad or narrow
Ilya Kazi, Mathys & Squire 11.4 Patent exclusions
John Hardwick, Hardwick & Co 11.5 IP offshoring
Christian Bunke, Basck Part Twelve World rights/international reach 12.1 Launching innovation in emerging countries
Wendy Crosby, Murgitroyd 12.2 The EUs unitary patent
Hans Hutter, Nederlandsch Octrooibureau 12.3 Why file in the United States first?
John Mötteli, Da Vinci Partners LLC Part Thirteen Innovation finance 13.1 Valuation of ideas and early-stage technology
Christi Mitchell, Highbury Ltd 13.2 How to pitch to investors
David Gill, St Johns Innovation Centre 13.3 Crowdfunding
Nigel Walker, Technology Strategy Board 13.4 The UK: a competitive location for IP
Alastair Wilson, Tait Walker LLP 13.5 Tax relief for R&D
Barry Jefferd, George Hay Chartered Accountants 13.6 The Patent Box
Patrick King, MHA McIntyre Hudson Index