Synopses & Reviews
Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
Synopsis
This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
About the Author
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. An expert on political campaigns, Dr. Jamieson has received numerous teaching and service awards including the Christian R. and Mary F. Lindback Award. She is the recipient of many fellowships and grants including support from The Pew Charitable Trusts, The Ford Foundation, The Robert Wood Johnson Foundation, The MacArthur Foundation, and The Carnegie Corporation of New York. Dr. Jamieson is a Fellow of the American Academy of Arts and Sciences and a member of the American Philosophical Society. She is the author, co-author or editor of 13 books including: THE 2000 PRESIDENTIAL ELECTION AND THE FOUNDATIONS OF PARTY POLITICS; THE PRESS EFFECT; EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG; DIRTY POLITICS: DECEPTION, DISTRACTION AND DEMOCRACY; BEYOND THE DOUBLE BIND: WOMEN AND LEADERSHIP; and SPIRAL OF CYNICISM: PRESS AND PUBLIC GOOD. She received the Speech Communication Association's Golden Anniversary Book Award for PACKAGING THE PRESIDENCY and the Winans-Wichelns Book Award for ELOQUENCE IN AN ELECTRONIC AGE.Karlyn Kohrs Campbell received her Ph.D. from the University of Minnesota. She is author or co-author of many critically acclaimed titles in rhetoric, including THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET (6th ed., 2006), as well as many journal articles. She received a fellowship at the Joan Shorenstein Center in the Kennedy School of Government at Harvard University, the National Communication Association Distinguished Scholar Award, and the National Communication Association Woolbert Award for scholarship of exceptional originality and influence. She was selected as the 2002 Distinguished Woman Scholar in the Humanities and Social Sciences by the Office of the Vice President for Research at the University of Minnesota, and in 2007 she was selected to deliver the Ada Comstock Women's Scholar Lecture at the University of Minnesota. She has taught at the University of Kansas; City College of C.U.N.Y; S.U.N.Y. at Binghamton and Brockport; the British College in Palermo, Sicily; and California State University at Los Angeles.
Table of Contents
1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.