Synopses & Reviews
A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.
Offering a huge array of potential layout options and with over 250 colour illustrations from some of the world's leading design studios, this is a uniquely inspiring guide to graphic design. The second edition has also been updated to include interviews with practising designers, as well as new study points to aid readers in their own explorations.
Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have.
About the Author
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, publishers and advertising agencies. He teaches at the University of Brighton, UK.
Paul Harris studied at London College of Communication and now works as a freelance writer and editor.
Table of Contents
Introduction
Chapter 1 - Historical context: Classical principles; Early manuscripts; The development of printing; The impact of moveable type; The Renaissance; The Arts and Crafts movement; Art Nouveau; The Bauhaus; Art Deco; The rise of Modernism; International Style; Graphic design today; Postmodernism; Deconstruction
Chapter 2 - Principles: The process of design; Relative and absolute measurements; Proportion; Number sequences; The vocabulary of layout design; Zeitgeist
Chapter 3 - Grids and formations: The grid; Columns; Fields or modules; The baseline grid; Representation and reality; Matrices
Chapter 4 - Objects on a page: The narrative - What we read; How we read a page; White space; Balance; Juxtaposition; Alignment; Broadside; Leading and fonts; Hyphenation and justification; Indentation; Hierarchy; Layers; Colour; Texture; Pace; Picture boxes; Passepartout; The gutter
Chapter 5 - Application: Typography; Music; Interior design; Furniture; Architecture; Newspapers; Magazines; Books and brochures; Packaging; Websites; The built environment; Quantitative information; Identity programmes
Chapter 6 - Reference: Paper sizes; DIN (Deutsche Industrie Norm); Envelope sizes; Book sizes; Outdoor media sizes; Standard templates
Conclusion
Glossary
Index
Acknowledgements