Synopses & Reviews
The Only - 250 - Letters and Memos Managers Will Ever Need Most business people can communicate quite well when speaking to a group or an individual. But when it comes to writing a simple memo or letterlook out. Theyll swamp you with needless adverbs and adjectives, create non sequiturs, mix their metaphors, and commit every other sin against the English language. If youre one of those whore guilty of this pervasive trend in business, then heres the book for you. The Only 250 Letters and Memos Managers Will Ever Need shows you how to adopt the right tone, style, and language for virtually any business letter youll ever need to write. Follow the expert advice in this book and youll soon see the positive correlation between good writing and increased sales and productivity. It covers everything you need to know to master the art of business letter and memo writing, including:
- Ron Teppers four-step formula to writing a well-constructed letter or memo
- How to write exactly what you want to say
- How to convey your personality
- How to write conversationally
- When and when not to write handwritten notes
- Plus hundreds of dos and donts on how to write well and sell!
- 3.5" disk which replicates all of the letters and memos
About the Author
RON TEPPER is a veteran writer, publicist, marketing specialist, and consultant with over 20 years experience as a leading promotion and publicity consultant. Mr. Tepper is the author of the highly successful Become a Top Consultant: How the Experts Do It, The Consultants Problem-Solving Workbook, and How to Write Winning Proposals for Your Company or Client, all published by Wiley.
Table of Contents
Rules and Formats.
The Magic Words.
The Four-Step Sales Formula.
How to Say It.
Problems and Solutions.
Index.