Synopses & Reviews
Writing good memos and letters is a lost art, which plagues many businesspeople. However, it doesn't have to plague you. Using a simple, four-step formula, the author guides you through the proper steps to effective writing, making it a quick and painless procedure. There are sample letters and memos from 18 companies (all anonymous to protect confidentiality) that adhere to good letter/memo writing practices and utilize the four-step process. It also shows you how to program letters into computers so that information can be retrieved quickly and effectively. For anyone who adheres to the formula, good letters can be written almost as quickly as the words are spoken.
Table of Contents
Rules and Formats.
The Magic Words.
The Four-Step Sales Formula.
How to Say It.
Problems and Solutions.
Index.