Synopses & Reviews
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
Description
Includes bibliographical references (p. 273-276) and index.
Table of Contents
Business and Economics.
MACROECONOMICS.
Measuring Economic Activity.
The Business Cycle.
Producing Goods and Services.
Inflation and Unemployment.
Economic Lubricants.
A Borderless World.
MICROECONOMICS.
Understanding the Market Process.
Consumer Respnse.
Producer Response.
Putting It All Together.
Appendix.
Glossary.
Notes.
Index.