Synopses & Reviews
Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design.
Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product.
This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Synopsis
"The Production Manual: A Graphic Design Handbook" provides readers with the practical expertise necessary to print and produce creative work.
This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.
The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.
Synopsis
Get ready for the real world of graphic design with
The Production Manual * Less theory, more practice
* Detailed how-tos and full instructions on hundreds of production techniques
* Practical, down-to-earth, up-to-the-minute information
Want a job in graphic design? In the real world? Heres the book that teaches everything you really need to know. The Production Manual is filled with practical how-it-works, how-to-get-it-done information, and it is perfect for anyone who has an educational background in graphic design but not a lot of work experience. Detailed explanations of plate-making, resolution, printing techniques, and more, plus guidance on creative printing and how to get tricky effects such as duotones and halftones, as well as exhibition, packaging, and signage, make The Production Manual the up-to-the-minute reference work for everyone starting out in graphic design.
Synopsis
Get ready for the real world of graphic design with
The Production Manual * Less theory, more practice
* Detailed how-tos and full instructions on hundreds of production techniques
* Practical, down-to-earth, up-to-the-minute information
Want a job in graphic design? In the real world? Heres the book that teaches everything you really need to know. The Production Manual is filled with practical how-it-works, how-to-get-it-done information, and it is perfect for anyone who has an educational background in graphic design but not a lot of work experience. Detailed explanations of plate-making, resolution, printing techniques, and more, plus guidance on creative printing and how to get tricky effects such as duotones and halftones, as well as exhibition, packaging, and signage, make The Production Manual the up-to-the-minute reference work for everyone starting out in graphic design.
About the Author
Gavin Ambrose is a practicing graphic designer. Gavin's current commercial practice includes clients from the arts sector, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.
Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and collaborator on several books about graphic design.