Synopses & Reviews
In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a ""type"" in this schema - from the ""relational/business"" type who puts the relationship first but thinks strategically when the talk turns to business, to the ""business/business"" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.
Synopsis
Your Best Prospects Are Referred Prospects
Nobody likes cold calls. And nobody really needs to make them.
The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business--putting the relationship with your customer first, rather than just making the sale.
This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.
Synopsis
Using a fable format, this first entry in the new Ken Blanchard series of fun and practical business books offers a simple approach to getting a steady flow of referrals of prospective customers and clients.
Synopsis
The first entry in Berrett-Koehler's new Ken Blanchard series of fun and practical business books