Synopses & Reviews
If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. The same outlaw spirit that drives some people to strap on a helmet and hit the road drives other people to risk it all and build a business from the ground up. Bikers and entrepreneurs share at least one traitthey do it their way, without compromise.
The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world's most famous bike-building business, Orange County Choppers. This isn't some Wall Street guy in a fancy suit and a $200 haircut telling you how to do business. This is full-throttle, hardcore business wisdom from a true hardworking entrepreneur.
Starting a business is about taking risks and believing in yourself. After working on bikes as a hobby for almost two decades, Paul Teutul, Sr., decided to take that risk and invested his retirement money to start OCC with his son Paulie. If you watch American Chopper, you know that the OCC team quickly became one of the world's best bike fabricators. But if you've only watched the show, you don't know the business values upon which Paul Teutul, Sr., built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.
The Ride of a Lifetime takes you beyond the television show to show you the real nuts and bolts of running a successful business. Paul Teutul, Sr., is loud, brash, and in your face. But he's got the kind of real-world business insight you can't get from a seminar or a business degree. So put on your boots and tighten up your chinstrap, because building a business isn't some joyride. It takes hard work, then more hard work. It means taking punches and hitting back, doing it your way, and believing in what you're doing every second of every day.
Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime.
Synopsis
Tough, smart business advice from the star of the hit TLC reality show "American Chopper"
Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.
Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.
- Offers an inside look at the business practices that built Orange County Choppers into a massively successful business
- Reveals a different side to the OCC family patriarch
- Full of practical, real world business principles that lead to unlimited success for any business
The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.
Synopsis
The Ride Of A LifetimeForeword by Dave Letterman
"The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read."
—International Lifestyle Magazine (2009)
If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. Bikers and entrepreneurs share at least one trait—they do it their way, without compromise.
The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world's most famous bike-building business, Orange County Choppers. If you only know Paul from American Chopper, you don't know the values upon which he built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.
The Ride of a Lifetime takes you beyond the television show to reveal the real nuts and bolts of running a successful business. Teutul is loud, brash, and in your face. But he's got the kind of real-world business insight you can't get from a seminar or an MBA. So put on your boots and tighten up your chinstrap, because building a business isn't some joyride—but it IS The Ride of a Lifetime.
About the Author
Paul Teutul, Sr., a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit www.orangecountychoppers.com.
Table of Contents
FOREWORD.
ACKNOWLEDGMENTS.
INTRODUCTION.
Chapter 1: Choices.
Chapter 2: No Thanks, Pardner.
Chapter 3: Passion.
Chapter 4: Welcome Change.
Chapter 5: Building a Reputation.
Chapter 6: Stay Organized.
Chapter 7: Hire Good People.
Chapter 8: Learn to Trust Others.
Chapter 9: Take Care of Your Employees.
Chapter 10: All in the Family.
Chapter 11: Learn from Your Mistakes.
Chapter 12: Giving Back.
Chapter 13: Never Sell Out.
Chapter 14: Always Follow Your Dreams.