Synopses & Reviews
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics. The Handbook is divided into five parts:
- Defining the field, seeking to explain the role public relations plays in society.
- Examining the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations, education and media.
-Challenging academics and practitioners to identify best practices that shape the daily activities of practitioners.
- Examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners.
- A global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.
No other book is public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice, and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries, scholars and practitioners, the book also is ideal for upper-level and graduate study of public relations.
Synopsis
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.