Synopses & Reviews
Headline: Indispensable summaries of the best sales books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance:
- Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar.
- Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling.
- Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine.
- Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling.
- John Maxwell explains The Winning Attitude.
- Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table.
The collective wisdom contained in
The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.
Synopsis
Insightful summaries of fifteen outstanding management books
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the most relevant and influential business books published each year. The company has won acclaim as the definitive selection service for business book readers.
Following its successful first collection, The Marketing Gurus, Soundview has now compiled The Management Gurus, which includes summaries of fifteen management classics. One of them is a previously unpublished summary: Jack Welch and the 4 E?s of Leadership. Other featured books include:
? Winning with People by John Maxwell
? Judgment by Noel Tichy and Warren Bennis
? Managing Crises Before They Happen by Ian I. Mitroff
These summaries distill thousands of pages about leadership, strategy, crisis management, organizational behavior, and more?perfect for busy executives and students.
Synopsis
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.
Other featured books include:
- Positioning by Jack Trout and Al Ries
- Kotler on Marketing by Philip Kotler
- The Popcorn Report by Faith Popcorn
- The Anatomy of Buzz by Emanuel Rosen
- Purple Cow by Seth Godin
- Relationship Marketing by Regis McKenna
And more
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
Synopsis
Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them?
Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge.
Soundview follows up its previous books (The Marketing Gurus, The Management Gurus, and The Sales Gurus) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published.
Each book is represented by main points, key examples, best quotes, and more.
Synopsis
Insightful and easy-to-read summaries of eighteen books from some of the best minds in sales.
There are dozens of sales books published each year, each with a different message. How can readers get new information and keep up with trends without reading each and every one of them?
Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month they summarize the best recently published business books so that readers can stay current on the latest books out there and quickly glean strategies and ideas that will give them an edge.
Drawing on their exhaustive catalog of summaries, Soundview follows up The Marketing Gurus and The Management Gurus with The Sales Gurus. This book offers readers synopses of eighteen sales books from the top experts in the field, including Zig Ziglar, Tom Hopkins, and Brian Tracy.
Each book is represented by a Soundview summary featuring main points, key examples, best quotes, and more. Several of the summaries are brand new and have never been made available to Soundview subscribers.
Synopsis
Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them?
Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge.
Soundview follows up its previous books (The Marketing Gurus, The Management Gurus, and The Sales Gurus) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published.
Each book is represented by main points, key examples, best quotes, and more.
About the Author
Andrew Clancy is a senior editor at is Soundview Executive Book Summaries, a subscription service that summarizes the most popular, relevant, and influential business books. Soundview is seen as the definitive selection service by sophisticated business book readers around the world. Clancy lives in the Delaware Valley. Visit www.summary.com for more information.