Synopses & Reviews
Synopsis
Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, the book reveals how to: Include the vital information backers need, while leaving out extraneous filler that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backer's perspective Evaluate and improve the plan to ensure its success With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed. Note: This book is designed for readers developing business plans for the U.S. and Canadian marketplaces.
Synopsis
Learn how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes Featuring case studies and examples of both what to do and what not to do, The Standout Business Plan lays out how to present a clear, concise, and convincing case that will gain your business the funding needed to succeed.
Synopsis
The Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes.
At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business's bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business's genesis...its potential backers.
Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business.
In The Standout Business Plan, Tracy and Evans reveal how to:
- Include the vital information backers need, while leaving out extraneous fillers that gets in the way
- Address key factors such as market demand, competition, and strategy
- Spell out the essence of your business proposition
- Outline resources and financial forecasts
- Assess risk from the backer's perspective
- Evaluate and improve the plan to ensure its success
Your business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.
Synopsis
Your business plan isn't meant to appeal to you but to your backers. Learn how to grab their attention and secure their investment.