Synopses & Reviews
The Survey Kit, which has helped thousands of researchers and students do better survey research, has now been completely updated and revised. In addition to separate volumes on inperson and telephone interviews, this Second Edition includes sections on: data management; literacy and language issues; qualitative survey research techniques, including focus group interviewing and content analysis; survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; sample size and power; creating a complete code book; the use of database management and statistical programs; internet surveys and the characteristics of good Web reporting. Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.
Synopsis
New to this edition:
- The characteristics and uses of qualitative surveys
- The steps in a content analysis of qualitative data
- Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
- The main components of an informed consent form
Synopsis
Includes bibliographical references (p. 153-158).
Synopsis
Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.
--Gerald Albaum, University of Oregon, review in Journal of Marketing Research
New to this edition: The characteristics and uses of qualitative surveys The steps in a content analysis of qualitative data Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct The main components of an informed consent form