Synopses & Reviews
Presented as a miraculous cure-all, Tono-Bungay is in fact nothing other than a pleasant-tasting liquid with no positive effects. Nonetheless, when the young George Ponderevo is employed by his uncle Edward to help market this ineffective medicine, he finds his life overwhelmed by its sudden success. Soon the worthless substance is turned into a formidable fortune as society becomes convinced of the merits of Tono-Bungay through a combination of skilled advertising and public credulity.
- Includes a newly established text, a full biographical essay on Wells, a list of further reading, and detailed notes
- Edward Mendelson’s introduction explores the many ways in which Tono-Bungay satirizes the fictions and delusions that shape modern life
Synopsis
One of the greatest of all satires of the power of advertising and the modern press
Presented as a miraculous cure-all, Tono-Bungay is in fact nothing other than a pleasant-tasting liquid with no positive effects. Nonetheless, when the young George Ponderevo is employed by his Uncle Edward to help market this ineffective medicine, he finds his life overwhelmed by its sudden success. Soon, the worthless substance is turned into a formidable fortune, as society becomes convinced of the merits of Tono-Bungay through a combination of skilled advertising and public credulity. As the newly rich George discovers, however, there is far more to class in England than merely the possession of wealth.
This edition includes a newly established text, a full biographical essay on Wells, a list of further reading, and detailed notes. Edward Mendelson's introduction explores the many ways in which Tono-Bungay satirizes the fictions and delusions that shape modern life.
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About the Author
Herbert George Wells was born in Bromley, Kent, England, on September 21, 1866. His father was a professional cricketer and sometime shopkeeper, his mother a former lady’s maid. Although "Bertie" left school at fourteen to become a draper’s apprentice (a life he detested), he later won a scholarship to the Normal School of Science in London, where he studied with the famous Thomas Henry Huxley. He began to sell articles and short stories regularly in 1893. In 1895, his immediately successful novel rescued him from a life of penury on a schoolteacher’s salary. His other "scientific romances"—
The Island of Dr. Moreau (1896),
The Invisible Man (1897),
The War of the Worlds (1898),
The First Men in the Moon (1901), and
The War in the Air (1908)—won him distinction as the father of science fiction.
Henry James saw in Wells the most gifted writer of the age, but Wells, having coined the phrase "the war that will end war" to describe World War I, became increasingly disillusioned and focused his attention on educating mankind with his bestselling Outline of History (1920) and his later utopian works. Living until 1946, Wells witnessed a world more terrible than any of his imaginative visions, and he bitterly observed: "Reality has taken a leaf from my book and set itself to supercede me."