Synopses & Reviews
Synopsis
This reference book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture as an important paradigm for traffic safety and the vision of zero traffic fatalities.
Traffic crashes are predicted to be the third largest cause of death and debilitating injury in the world by 2020. Whereas most traditional safety efforts teach safe behavior (education), punish risky behavior (enforcement), or design the environment to minimize crash injury resulting from those behaviors (engineering), there is also the need to understand the culture of our social environments that influence our behavioral choices and concern for traffic safety. Indeed, there is growing interest in this Traffic Safety Culture paradigm. However, this paradigm is relatively new and has not yet developed a robust theoretical foundation or amassed large body of research. This book goes beyond current research to include comprehensive evaluations to validate current Traffic Safety Culture effectiveness.