Synopses & Reviews
"OK. Ive got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isnt just another social media marketing book—its the anti-marketing how-to community-engagement book.
Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, youll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.
- Put a new wrinkle on an old contest: "be the 10th person to tweet"
- Create a hashtag game around your company or products
- Instead of polling, ask your followers to help you make a product decision
- Make MadLibs out of your marketing copy or mission statement
- Hold a scavenger hunt, and relay clues via Twitter
- Organize a weekly Twitter chat on various subjects
- Solicit funny product shots, using Twitters photo-sharing utility
- Spontaneously tweet from a store location: "Meet me now and win!"
Synopsis
Tweet This Book is for business owners, marketing teams, and others tasked with social media marketing who find themselves wondering what to do with such an open-ended mission. By providing a series of step-by-step "marketing projects," this book will become the cookbook that these folks can use to make their Twitter marketing efforts instantly effective.
Synopsis
#Engage answers the question, "I've got my Twitter account...but now what do I do with it?" This is not another social media marketing book. It is the anti-marketing "how-to" community-engagement book. Twitter is not a marketing channel—and should never be used as such—but Twitter is a community ripe with interested, engaged, and influential people. Meeting and knowing these people can help your business, cause, or organization grow. This book will provide you with some fun ways to engage and build your community on Twitter.
About the Author
Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.
Table of Contents
- Dedication
- Preface
- Chapter 1: The Radio Contest
- Chapter 2: The Tweet & Eat
- Chapter 3: Hashtag Games
- Chapter 4: Twitter Market Research
- Chapter 5: Twitter AdLibs
- Chapter 6: Twitter Haiku
- Chapter 7: Photo Caption Contest
- Chapter 8: Treasure Hunt
- Chapter 9: Twitter BOGO—Buy One, Get One
- Chapter 10: Discussion Groups
- Chapter 11: Tweet Bombs
- Chapter 12: Web Scavenger Hunt
- Chapter 13: Random Retweet
- Chapter 14: A Picture is Worth 7.14 Tweets
- Chapter 15: The Star in the Crowd
- Chapter 16: Digital Hide & Seek
- Chapter 17: Smile. Youre on Camera.
- Chapter 18: Half-Off Hangman
- Chapter 19: Topic Quotes
- Chapter 20: Twitter Trivia
- Chapter 21: Twitter Telephone
- Chapter 22: Where In The World Is…?
- Chapter 23: I Feel So Close To You Right Now
- Chapter 24: Ive Got The Golden Ticket!
- Chapter 25: Real-World Scavenger Hunt