Synopses & Reviews
Learn how to interact with your customers with TwitterYour customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!
Learn from the best — see how other leading companies are using Twitter
Details, details — learn how to sign up, create a market-friendly profile, and find followers
The old and the new — include Twitter marketing in your overall plan with other types of media
Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths
Measure your success — discover how to assess your progress with Cligs and Google Analytics
Follow and be followed — find the right people to follow and get them to follow you
Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat
Retweet to advance — spread your message with smart retweeting
Open the book and find:
How to register your company name on Twitter
Ways to enhance your brand with Twitter
Tips for finding your Twitter voice
Why you should follow the competition
Cool tools like HootSuite, Ping.fm, and TweetDeck
Pitfalls to avoid
Case studies from successful campaigns
How to become a thought leader
Synopsis
Twitter Marketing For Dummies covers the Twitter basics, and quickly moves into how to include a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
Coverage will include: Communicating with your traditional marketing plan Avoiding the automatic Direct Message The power of the Re-Tweet Helping your followers help you Top Twitter applications
Synopsis
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
- Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
- Analyzes several real-world examples of successful strategies for marketing on Twitter
- Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
- Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
About the Author
Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.
Table of Contents
Introduction.Part I: The Future of Twitter in Business.
Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business.
Chapter 2: Getting Started with Twitter.
Part II: Building and Implementing Your Twitter Marketing Roadmap.
Chapter 3: Combining New and Old Media Marketing.
Chapter 4: Planning Your Twitter Marketing Strategy.
Chapter 5: Being Productive with Your Twitter Marketing Plan.
Chapter 6: Your Marketing Plan.
Part III: Devising Online Strategies for Twitter Marketing Domination.
Chapter 7: Building Your Personal Twitter Tribe.
Chapter 8: Leveraging Your Twitter Tribe.
Chapter 9: Reaching Your Customers.
Chapter 10: Creating Quality Content on Twitter.
Part IV: Implementing Twitter Strategies for Offline Marketing Domination.
Chapter 11: Promoting to Attract Sales Leads.
Chapter 12: Improving Your Customer Service.
Chapter 13: Relating to the Public.
Chapter 14: Building Thought Leadership on Twitter.
Part V: The Part of Tens.
Chapter 15: Top Ten Do's on Twitter.
Chapter 16: Top Ten Don’ts on Twitter.
Chapter 17: Top Ten Thought Leaders on Twitter.
Chapter 18: Top Ten Tools to Use for Twitter Productivity.
Appendix: Great Twitter Marketing Ideas in 140 Characters or Less.
Index.