Synopses & Reviews
People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it? What happens when everyone in your company is truly engaged and functions as a genuine leader?Every move your company makes can be copied by your competitors. New facilities, improved processes, product innovations, and marketplace initiatives can all be important, but rarely lead to sustained competitive advantagebecause other businesses can just follow suit or piggyback off your progress. But truly mobilizing your people creates positive results in a thousand different ways throughout your organization, giving your company the ultimate competitive advantagean advantage that is very difficult to match.
Its not easy to fully engage everyone in your organization, to create an organization of people who act as leaders, take initiative, and operate from a strategic perspective. But it can be done, and no one knows more about achieving this than FranklinCovey.
For decades, FranklinCovey has been working with businesses throughout the world to train their people in the seven habits model of personal effectiveness. Theyve learned how to take this training to the next level, to dramatically improve the effectiveness of not just individuals, but entire organizations.
The Ultimate Competitive Advantage describes the six practices FranklinCovey has discovered to engage people across the company, and shows how employing these practices can take your organization to a higher level of performance.
In the end, the success of any organization is dependent on effectiveness and the commitment of its people. Everyone knows this, but few organizations operate this way. But, with the help of The Ultimate Competitive Advantage, yours can.
Review
"A must-read for leaders who recognize culture and people are complementary and needed to sustain your companys competitive advantage. Shawn D. Moon and Sue Dathe-Douglass outline the process/operating system needed to sustain engagement and success."
Michael Fung, Former CFO, Walmart U.S.
"A powerful framework for creating a culture of great performance."
Joel Peterson, Chairman, JetBlue
"You already have a culture, but is it helping or hindering your success? In The Ultimate Competitive Advantage, Shawn D. Moon and Sue Dathe-Douglass provide the roadmap for sustaining superior performance by engaging your greatest assetyour people."
Kay Stepp, Former President, Portland General Electric
Synopsis
People are our most important asset. Every company pays lip service to this platitude, but how many companies really embrace it?
People are what sustainor ruinyour brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.
In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies most valuable and unique resource: people.
When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.
Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.
The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people."
About the Author
Shawn D. Moon is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Companys U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services.
Sue Dathe-Douglass serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Sue served as a subject matter expert in the creation and launch of FranklinCoveys Leadership: Great Leaders, Great Teams, Great Results; 7 Habits for Managers; and Predictable Results in Unpredictable Times content and solutions. Her work and thinking is influenced by the thousands of individuals, leaders and organizations she has partnered with in over 148 countries.