Synopses & Reviews
The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message – which includes the key elements of custom focus, technology, authorship, and package – has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan – with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resources, and PowerWeb, as well as other exciting instructor support tools. In addition to the eLearning Sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. Authorship = Credibility. No one can deny the unique perspective this “Perfect Author Team” has to offer. Bill Nickels is a 4-yr school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher; Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market. The Integrated Teaching and Learning System and the extensive supplementary package is unequaled in this package-intensive market.
Description
System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor , 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher. Includes bibliographical references and indexes.
Table of Contents
Table of Contents:
PART One: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Meeting the Challenge of Today's Dynamic Business Environment Chapter 2: Economics: The Creation and Distribution of Wealth Chapter 3: Competing in Global Markets Chapter 4: Demonstrating Ethical Behavior and Social Responsibility PART TWO: Business Ownership: Starting a Small Business Chapter 5: Forms of Business Ownership Chapter 6: Entrepreneurship and Starting a Small Business PART THREE: Business Management: Empowering Employees to Satisfy Customers Chapter 7: Management, Leadership, and Employee Empowerment Chapter 8: Managing the Move Toward Customer-Driven Business Organizations Chapter 9: Operations ManagementPART FOUR: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10: Motivating Employees and Building Self-Managed Teams Chapter 11: Human Resource Management: Finding and Keeping the Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships PART FIVE: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13: Marketing: Customer and Stakeholder Relationship Management Chapter 14: Developing and Pricing Products and Services Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication PART SIX: Decision Making: Managing Information Chapter 17: Using Technology to Manage Information Chapter 18: Understanding Financial Information and Accounting PART SEVEN: Managing Financial Resources Chapter 19: Financial Management Chapter 20: Securities Markets: Financing and Investing Opportunities Chapter 21: Understanding Money and Financial Institutions Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?