Synopses & Reviews
From theory to practiceenhance your skills for working with color
Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Fourth Edition is full of powerful new features that reflect the latest issues in color and design, including:
- Nearly 35 percent of content expanded and revised
- Coverage of a broad range of design disciplines
- Ideas from the major color theorists that reinforce one another, rather than an approach emphasizing what is correct or incorrect
- Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another
- Innovative coverage of color marketing issues
- Helpful tips for using color in the working environment
- An online workbook contains valuable exercises to reinforce color concepts
Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
Synopsis
"Understanding Color, 4e, offers simple, plain-language explanations of the scientific basis of color perception, an overview of the leading theories of color and explanations of the seeming conflicts among them, and for each concept presented, examples of how theoretical information is applied in solving common problems in color design"--
Synopsis
Make Sound Color ChoicesNow in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:
- Expanded and revised content in nearly 35% of the book.
- Coverage of a broad range of design disciplines.
- Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
- Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
- Innovative coverage of color marketing issues.
- Helpful tips for using color in the working environment.
- An online workbook with valuable exercises that reinforce color concepts.
Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
About the Author
Linda Holtzschue is Principal of Linda Holtzschue and Associates, an interior design firm based in New York City. She has taught color theory and related courses at Parsons School of Design, where she also served as an assistant dean; the Fashion Institute of Technology; and the School of Visual Arts. Her work has appeared in the New York Times Magazine and Better Homes and Gardens.
Table of Contents
Dedication.Acknowledgments.
Preface.
Contents.
Chapter 1 An Introduction to Color Study.
The Experience of Color.
Color Awareness.
The Uses of Color.
Color-Order Systems.
Color Study.
Chapter 2 A Little Light on the Subject.
Light.
Additive Color: Mixing Light.
Lamps.
Lighting Level.
Vision.
The Illuminant Mode of Vision.
The Object Mode of Vision.
Subtractive Color: Colorants.
Lamps and Color Rendition.
Metamerism and Matching.
Modifying Light: Surface.
Transparent, Opaque, and Translucent.
Iridescence.
Luminosity.
Indirect Light, Indirect Color.
Modifying Light: Filters.
Chapter 3 The Human Element.
The Sensation of Color.
Threshold.
Intervals.
The Perception of Color.
Physiology: Responding to Light.
Healing and Color.
Synaesthesia.
Psychology: Responding to Light.
Naming Colors.
Color as