Synopses & Reviews
Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential.
Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success will teach people to do just that using the tested and proven materials that Madan has been using with great success in workshops and one-on-one coaching. Readers will learn the four conditions for generating creative ideas and the practical three-step innovation process. The book will be filled with lessons such as:
- Trust that all resources for germinating creative ideas are within you
- Accept the risk inherent in expressing raw creative ideas
- See the big picture and think clearly the mind must be undisturbed
- To see the big picture and think clearly the mind must be undisturbed
About the Author
MADAN BIRLA is a speaker, consultant, and trainer for companies around the world. A veteran of FedEx for 22 years, he was a member of FedEx's Long Range Planning Committee where he worked closely with founder and CEO, Fred Smith, in developing and implementing innovative business growth strategies.
Praise for Unleashing Creativity and Innovation
Table of Contents
Preface xiIntroduction xvii
Part I Creativity and Innovation: The Keys to Enterprise Growth and Career Success in the Twenty-First Century 1
Part II The Four Requirements for the Mind to Generate Creative Ideas 13
Part III Seven Unleashing Creativity Lessons from Nature for Creating the Requirements 25
Part IV The Tested and Proven Three-Step Innovation Process 99
Part V Two Leading for Innovation Lessons from Nature for Engaging Your Team in the Innovation Process 109
Closing Thoughts: MINT in Action 129
References 143
Acknowledgments 145
About the Author 147
Products and Services Available 149
Index 151