Synopses & Reviews
A heady hybrid of critical thinking, personal narrative, and economic analysis,
Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles -- games, multimedia, virtual reality, and dot-coms -- Brenda Laurel is known for injecting humanistic values into computer-based media.
Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.
Review
In a better world, the road to wealth would be lined with people like Laurel. Noah Robischon Entertainment Weekly The MIT Press
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"a worthy manual for anyone striving to create a successful business model out of socially positive work." Christy Mulligan New Jersey Computer User Magazine The MIT Press
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"this small book achieves consciousness and pleasure through design and word with an added appeal to touch." Marcell Hackbardt Afterimage The MIT Press
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andquot;a worthy manual for anyone striving to create a successful business model out of socially positive work.andquot;
-- Christy Mulligan, New Jersey Computer User Magazine
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"A guide to those seeking socially positive work in the business world." Publishers Weekly The MIT Press
Review
Laurel's stream-of-consciousness tale weaves whole cloth around the meaning of online experience, from those heady early days that defined Interval to the tatters of the brave experiment that was Purple Moon. At turns both humorous and heartbreaking, this always humane account of the would-be transcendent dot-com and what its intrepid founder learned along the way will resonate with the utopian entrepreneur in all of us. The MIT Press
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"I read Brenda Laurel's heartfelt confession with complete attention and respect. It's a thrill to learn what she's really been up to!"--Bruce Sterling, author of *Shaping Things* The MIT Press
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"In a world overrun by self-appointed media gurus, Laurel is the real thing: a theorist, an artist, and a veteran of the computer wars. Utopian Entrepreneur is a tour-de-force of visionary thinking and a testament to the power of expressive language: visually and verbally, theoretically and theatrically. Her new book is a gem."--Jessica Helfand, Helfand Drenttel Studio, and Lecturer, Yale School of Art The MIT Press
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"If you want to know what media theory will say five years from now, then read Uncanny Networks to see what Geert Lovink said five years ago. For a futurist like myself, this useful, handy book saves time and trouble all around."--Bruce Sterling, author of *Shaping Things* The MIT Press
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"It wouldn't much surprise me if DJ Spooky invigorates the intellectual world someday as Professor Spooky or even Chancellor Spooky."--Bruce Sterling, author of *Shaping Things*Please note: Arrived too late to appear on book jacket.
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"I eagerly devoured every last page of John Thackara's lofty, captivating book, up to and including his wry footnotes and that superb bibliography."--Bruce Sterling, author of *Shaping Things* The MIT Press
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"During the past forty years, interaction designers have powerfully transformed the daily lives of billions. *Designing Interactions* is a deeply knowing, intimate portrayal of these people: who they are, how they think, and precisely what they do. If you live or work with computers or cell phones -- and who among us has any choice about that? -- then you owe it to yourself to read this. A labor of love that was years in the making, this classic has no rival in its field."--Bruce Sterling, author of *Shaping Things*Please note: The final sentence may be used on its own in ads and publicity materials, but the quote should remain intact on the jacket. The MIT Press
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A guide to those seeking socially positive work in the business world. Donna L. Hoffman, Co-Director, eLab, Vanderbilt University
Review
a worthy manual for anyone striving to create a successful business model out of socially positive work. Publishers Weekly
Synopsis
A guide to doing positive work in the context of business.
A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles -- games, multimedia, virtual reality, and dot-coms -- Brenda Laurel is known for injecting humanistic values into computer-based media.
Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.
Synopsis
A heady hybrid of critical thinking, personal narrative, and economic analysis,
Synopsis
A guide to doing socially positive work in the context of business.
About the Author
Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).