Synopses & Reviews
In this candid behind-the-scenes look at one of the greatest corporate turnarounds of the decade, Verticle Takeoff offers lessons for any business in any industry facing the real world challenge of managing massive change successfullly.
Synopsis
Matched in size only by such U.S. giants as Boeing and Lockheed, British Aerospace is known the world over for such engineering achievements as the invention of the Harrier Jumpjet, and contributions to Concord and Airbus. However, its revolutionary transformation from a big lumbering corporate behemoth to a swift and sure-footed $20.5 billion leading defense and aerospace company is without equal. In this candid, behind-the-scenes look at one of the greatest corporate turn-arounds of the decade, Vertical Take-Off offers lessons for any business in any industry facing the real world challenge of managing massive change successfully. Evans and Price describe how they became the architects of one of the world's biggest and boldest change programs -- an initiative that created a new corporate mindset, a new culture, and new leadership to galvanize an internally divided under-performer into a stock market favorite.