Synopses & Reviews
Part of the highly successful Shelly Cashman Series, this text provides introductory coverage of Web Page Design. Written in a style that makes the concepts and techniques presented easy to understand.
Synopsis
This second edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site.
About the Author
Gary Shelly
Gary Shelly, together with co-author Tom Cashman, wrote and published his first computer education textbook in 1969. Since then, more than twenty million copies of Shelly Cashman textbooks have been sold. In recent years, Gary, Tom, and a talented group of contributing authors have produced leading textbooks on computer programming, computer concepts, and application software.
Thomas J. Cashman
Thomas J. Cashman received his education at California State University, Los Angeles. In 1960, he established one of the first business data processing programs in the United States at Long Beach City College in California, where he taught and served as department head from 1960 to 1966.
In 1969, he began collaborating with Gary Shelly. Since that time, Cashman, Shelly, and a talented group of contributing authors have produced more than 186 leading textbooks on computer programming, computer concepts, and application software. He has also taught summer institutes for teachers at the University of Central Oklahoma, Memphis State University, and Purdue University.
The Shelly Cashman Series
Thirty-five years ago, computer educator Tom Cashman collaborated with Gary Shelly, one of his programming students, on their first book: IBM System/360 Assembler Language, published by Anaheim Publishing Company. With the success of this book, they formed a writing partnership that has endured to this day.
Shelly and Cashman soon became the best-selling authors in computer and computer programming education. In 1980, they published the first ever full-color Introduction to Computers text. Not only did they sell 1.8 million copies of this edition, they changed the face of the Introductory computer course forever. Today, the Shelly Cashman Series books, published by Course Technology, are used by thousands of educators and millions of students, all around the world.Thomas J. Cashman received his education at California State University, Los Angeles. In 1960, he established one of the first business data processing programs in the United States at Long Beach City College in California, where he taught and served as department head from 1960 to 1966. In 1969, he began collaborating with Gary Shelly. Since that time, Cashman, Shelly, and a talented group of contributing authors have produced more than 186 leading textbooks on computer programming, computer concepts, and application software. He has also taught summer institutes for teachers at the University of Central Oklahoma, Memphis State University, and Purdue University.
Table of Contents
1. An Introduction to the Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part 1. 4. Planning a Successful Web Site: Part 2. 5. Typography and Graphics. 6. Multimedia and Interactivity on the Web. 7. Testing, Publishing, Marketing, and Maintaining a Web Site. Appendices: A: Design Tips. B: Hypertext Markup Language (HTML). C: Cascading Style Sheets (CSS).