Introduction: Wine destination management and marketing: critical success factors
PART 1 WINE TOURISTS: Who are they and what do they want from wine destinations?
Introduction to Part 1: Richard N.S. Robinson
2 Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy
Aise KyoungJin Kim, University of South Australia, Australia
Giacomo Del Chiappa, University of Sassari, Italy
Ester Napolitano, University of Cagliari, Italy
3. Wine tourist's perception of winescape in Central Otago, New Zealand
Joanna Fountain, Lincoln University, New Zealand
Charlotte Thompson, Lincoln University, New Zealand
The image of a wine tourist and impact on self-image congruity
Marlene Pratt, Griffith University, Australia
5. Seeking the typical characteristics of wine tourists in South Greece
Panagiotis Tataridis, Pan-Hellenic Union of Registered Oenologists (PANEPO) Technological Educational Institute of Athens, Greece
Kanellakopoulos Christos, Pan-Hellenic Union of Registered Oenologists (PANEPO)
Kanellis Anastasios, Pan-Hellenic Union of Registered Oenologists (PANEPO)
Gatselos Lazaros, Pan-Hellenic Union of Registered Oenologists (PANEPO)
6. Motivations of wine travellers in rural Northeast Iowa
Oksana Grybovych Hafermann, University of Northern Iowa,
Samuel V Lankford, California State University,
PART 2 WINE DESTINATION MARKETING: New Approaches and Practices
Introduction to Part 2: Marianna Sigala & Richard N.S. Robinson
7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece"
Christina Bonarou, Hellenic Open University, Greece
Paris Tsartas, Harokopio University of Athens, Greece
Efthymia Sarantakou, Hellenic Open University, Greece
8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia
Marianna Sigala, University of South Australia, Australia
9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape
Marianna Sigala, University of South Australia, Australia
10. Effects of the World Heritage Label in Champagne Region
Fabrice Thuriot, University of Reims Champagne-Ardenne, France
PART 3 DESIGNING EXPERIENCES: Developing and innovating wine destinations
Introduction to Part 3: Marianna Sigala
11. Wine and Food Events: experiences and impacts
Donald Getz, The University of Calgary, Canada
12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival
Jonathan Staggs, University of Queensland, Australia
Matt Brenner, University of Queensland, Australia
13. Wine Tourism: balancing core product and service dominant strategies
Bonnie Canziani, University of North Carolina Greensboro
14. Wine Tourism Experiences and Marketing: the case of the Douro Valley