Synopses & Reviews
Preparing a smart, attention-catching portfolio is every art student's first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of
do's and
don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at an agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element. Some of the author's many suggested do's include--
Start with color and impact. Label your work succinctly and clearly. Agencies like concise captions describing problem-solving approaches. Evaluate the sequence of each example so that your portfolio tells a story
Just a few of the don'ts include--
Don't put too many samples of your work in the portfolio. Choose quality over quantity Don't neglect to include samples that demonstrate skill with typography
The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.
Review
"this is a 'must'--not just for arts collections, but for many a business library as well.
--The Midwest Book Review
Synopsis
(back cover)
Ideas that produce results when you're starting out, changing direction, or finding a better job in the industry
Transform your projects into stylish, memorable portfolio pages and learn to present them successfully Maximize the impact of your digital portfolio and online self-promotion Develop a professional-looking résumé and master the interview process Impress future employers with your knowledge of the field and your command of required skillsAbout the Author
Cath Caldwell is a senior lecturer on the BA (Hons) Graphic Design course at Central Saint Martins, University of the Arts, London. She has worked as a graphic designer for the (London) Observer Magazine, the Conde Nast Traveler in New York, the British Elle, and Elle Decoration. She currently operates her own design studio.