Synopses & Reviews
Who Is Talking About You?
Master the art of word of mouth marketing with this practical hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Review
""A quick, practical, and extremely useful guide to word of mouth marketing.""
Emanuel Rosen, author of The Anatomy of Buzz ""As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."" Jonah Bloom, Executive Editor, Advertising Age
""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."" Bob Garfield, Co-host, NPR's On The Media
""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."" Peter Fader, Professor, Wharton School
""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."" Ed Keller and Jon Berry, authors of The Influentials
""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."" Brad Santeler, Director, Kimberly-Clark
""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. Its all here."" Geoff Ramsey, eMarketer
Synopsis
Make People TalkWith straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.
Ever wonder why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored? Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed.
About the Author
Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.
Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.