Synopses & Reviews
Start Your Own Food Truck Business and Satisfy Your Hunger for Success
At over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you.
From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business.
This guide covers:
Six of the hottest mobile food options: food carts, concession trailers, kiosks, standard and gourmet trucks, mobile catering, and bustaurants
Identifying the perfect foodie niche and customer base
Creating menu items that save time, money, and space in the kitchen
Finding a profitable location, time and time again
Attracting new and loyal customers with social media platforms like Instagram, Facebook, and Twitter
Managing daily operations, costs, and setting prices
Licenses, codes, regulations, parking, and other considerations
Plus, gain recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs.
From choosing a vehicle to franchising and everything in between, learn what you need to know to get your business moving toward success!
Synopsis
With steady growth and $650 million in annual revenue, the food truck industry has become a viable market segment with a big competitive edge food truck businesses are predicted to become a $2.7 billion industry by 2017. From gourmet food to all-American basics, the experts at Entrepreneur have revised this popular guide to help eager entrepreneurs start their mobile food dream.
Readers are given a in-depth strategies and are armed with the tools, advice, and tips for: finding the right equipment and foodie niche; abiding by city and food regulations; setting the right permits; managing and financing the day-to-day operation costs; using low-cost marketing tactics to reach out to and connect with the right audience; finding that profitable location, time and time again; getting on the right event and farmers market lists; creating promotions and gaining a following through social media apps like Instagram, Facebook, and Twitter; engineering menu items that save time, money, and space in the kitchen. Plus, practicing experts share their recipes, shopping lists, favorite equipment buys, and tips on staying profitable and relevant.
About the Author
For more than 30 years,
Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and EntrepreneurEnEspanol.com to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.
Rich Mintzer is an expert in making complicated topics reader-friendly, including business, technology and environmental concerns. He has written more than 45 nonfiction books on a wide range of topics. He has also spent 20 years as a magazine journalist and the past several years writing and producing web content. Mintzer lives in Mount Kisco, NY.